Check PointCyber2023
Quantum Lightspeed launch film
A high-speed visual metaphor that makes firewall throughput and microsecond latency feel physical.
Role · [your role]
Creative Director · Motion & Visual Storytelling. For more than 20 years I have turned cyber, defense and deep-tech products into film, motion graphics and big-screen content that decision-makers grasp in seconds.
I founded and run DL // MDC, where I set the visual and motion language for each client's films, launch content and exhibition screens, from first treatment to final frame.
Explainers and brand films for Plasan (vehicle protection), SCD (Sparrow-HD sensor), Controp (electro-optics) and Check Point (firewall performance). Before the studio, I served eight years in the Israeli Air Force.
Work shown at CES 2025, a one-shot for the Nasdaq tower in Times Square, and SKIES, a real-time touch-screen platform for presenting defense systems at exhibitions.
I regularly direct 3D artists, producers and specialist studios, and work hands-on when the project calls for it. Through Cyber Creative AI, generative tools are part of how I explore, generate and iterate every day.
A high-speed visual metaphor that makes firewall throughput and microsecond latency feel physical.
A graphic system for an electro-optics company, built on one idea: from uncertainty to clarity, from clarity to action.
A 30-second vertical animation for the Nasdaq tower, marking Daylight's $33M Series A.
A holographic system walkthrough of armour and mine-protection solutions across air, land and sea.
Product film for a miniature MWIR sensor, from macro hardware to wide-area surveillance from the air.
I'm a creative director who still makes the work. Most of my career has been motion design for technology that is hard to see: security platforms, sensors, protection systems and AI. My job is to find the one image that makes the idea obvious, then build a system around it.
At DL // MDC I lead a flexible network of 3D, film and interactive specialists, which means I know what a project needs, who should make each part, and how to keep the result coherent through the final frame.